Hepsiburada.com, is an Istanbul-based retail shopping website that has been in operation since 2000. Headquartered in Şişli, Istanbul, with an operations center in Gebze, Kocaeli. The company is a pioneer of retail e-commerce in Turkey. Products sales in 30 categories. These include Electronics, Fashion, Home, Life, Stationery, Office It boasts an expansive inventory, offering over 160 million SKUs across a diverse range of more than Supplies, Auto, Garden, DIY, Mother, Baby, Toys, Sport, Outdoor, Cosmetics, Personal Care, Supermarket, Pet Supplies, and a broad selection of Books, Music, Movies, and Hobbies. Originally launched as a Direct Selling 1P-based e-commerce platform. Hepsiburada managed its own inventory to deliver products directly to consumers. In 2015, the company embarked on a transformative renewal process, gathering feedback from approximately 6 million individuals. This shift led to the adoption of an e-marketplace model, enabling various companies to open their own stores and directly deliver products to end-users. Consequently, it evolved into an e-commerce platform that integrates both 1P-based operations and an e-marketplace model. Wikipedia